Bob Works in Marketing and Wants to Be Creative at His

question 45

Multiple Choice

Bob works in marketing and wants to be creative at his work.Which of these is LEAST likely to be a prerequisite for his creativity?

• A)having knowledge about his domain in marketing
• B)being strongly motivated by external rewards rather than taking pleasure in his work
• C)being able to ignore criticism and tolerate ambiguous findings
• D)being willing to take risks and not follow the crowd

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Definitions:

Marginal Revenue

The increased earnings from the sale of one more unit of a product or service.

Total Revenue

The overall financial gain a business obtains from the sale of goods or delivery of services within a specific timeframe.

Competitive Price-searcher

A market situation where firms have some control over their prices because their products are differentiated, leading them to search for competitive pricing strategies.

Marginal Cost

The cost incurred by producing one additional unit of a product.