Bob Works in Marketing and Wants to Be Creative at His

question 45

Multiple Choice

Bob works in marketing and wants to be creative at his work.Which of these is LEAST likely to be a prerequisite for his creativity?

• A)having knowledge about his domain in marketing
• B)being strongly motivated by external rewards rather than taking pleasure in his work
• C)being able to ignore criticism and tolerate ambiguous findings
• D)being willing to take risks and not follow the crowd

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Definitions:

Percentage Increase

The rate of growth of a quantity, expressed as a fraction of its previous value and shown as a percentage.

Sales Data

Information related to the amount, timing, and composition of a company's sales.

Stockholders

Individuals or entities that own a share or shares of a corporation, thereby having a claim on its assets and earnings.

Marketability

The ease with which an asset can be sold quickly in the market without affecting its price significantly.