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The Interaction Model of Communication Portrays Communication as a Dynamic

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The interaction model of communication portrays communication as a dynamic process.


Definitions:

Influence Scores

Quantitative measures that assess the impact or persuasiveness an individual or brand has on their followers within social media networks.

Culture

Common practices, work life ethics and practices, professional experiences, and beliefs of a group of individuals.

Social Media Coordinator

A professional who focuses on the strategic planning and execution of the social media content for a brand or organization.

Strategic Planning

A methodical approach for imagining a preferred future and transforming this vision into general objectives and a series of actions to reach them.

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