Focusing on a Speaker in Order to Make Sense of the Information

question 11

Multiple Choice

Focusing on a speaker in order to make sense of the information and provide feedback is part of what communication skill?

• A)Persuasion
• B)Listening
• C)Professionalism
• D)Clarity
• E)Ethics

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Definitions:

Awareness

The degree of consumer recognition of a product, brand, or issue, often as a result of marketing efforts.

Adoption

The act of beginning to use or accept something new, such as a product, idea, or behavior.

IMC Program

Integrated Marketing Communications program; a strategic approach that integrates and coordinates all marketing communication tools and sources within a company into a seamless program in order to maximize the impact on consumers.

Implementation Phase

The stage in a project where plans are put into action or executed.