Primary Research ________

question 6

Multiple Choice

Primary research ________.

• A)involves collecting your own original data
• B)includes industry journals and experts outside your company
• C)is the information that other people have collected
• D)includes existing company reports and databases
• E)is always more efficient than secondary research

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Definitions:

Current Yield

A financial ratio that shows the annual dividend rate of a security divided by its current market price.

9% Bond

A bond that pays an annual interest rate of 9% to its holder.

Current Yield

The annual income (interest or dividends) divided by the current price of the security, often used to measure the return on investment for bonds.

8 ½% Bond

A bond that pays an annual interest rate of 8.5% to its holders.