Primary Research ________

question 6

Multiple Choice

Primary research ________.

• A)involves collecting your own original data
• B)includes industry journals and experts outside your company
• C)is the information that other people have collected
• D)includes existing company reports and databases
• E)is always more efficient than secondary research

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Definitions:

Beliefs

Convictions or acceptances that something exists or is true, especially without proof.

Culture-as-shared-value Approach

A perspective that views culture as a set of common values and beliefs shared among members of a group.

Central Values

Fundamental beliefs or principles that are of utmost importance to an individual, group, or organization.

Norms

Accepted standards or expectations of behavior within a group or society.