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Which of the following questions should be considered when determining the correct medium for bad-news message?
80/20 Rule
A theory that suggests that 20 percent of heavy users account for 80 percent of the total demand.
Heavy Users
Consumers who use or purchase a product or service much more frequently than average users.
VALS Framework
A psychographic segmentation tool used to categorize consumers into eight distinct types based on their lifestyles, attitudes, and values.
Psychographic Groups
Segmentation of the market based on the psychological characteristics of consumers, such as lifestyle, values, and beliefs.
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