How Can a Market Research Team Best Use Social Media

question 63

Multiple Choice

How can a market research team best use social media to manage customer relationships?

• A)By addressing complaints on the social media site
• B)By including personal responses instead of corporate responses
• C)By reacting to all new customer feedback
• D)By using the social networking site to interact with customers and learn about their preferences
• E)By broadcasting through multiple mediums

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Definitions:

Role Playing

A technique in therapy and training where individuals assume roles and act them out in a controlled environment to explore behaviors and outcomes.

Philip Zimbardo

A psychologist known for conducting the Stanford prison experiment, which explored the effects of perceived power and authority on behavior.

Negative Attitudes

Dislike or adverse feelings towards a particular idea, object, or person.

Social Expectations

The anticipated standards of behavior set by society for individuals to follow, which can influence personal interactions and social behavior.