Examlex
According to Fogg's Behavior Model,what is the first step in influencing behavior?
Target Return-on-sales Pricing
Target return-on-sales pricing is a pricing strategy where the price is set based on a specific target for the percentage return on sales.
Target Profit Pricing
A pricing strategy in which the selling price of a product is determined by adding a desired profit to the cost of making the product.
Price Premium
The extra amount consumers are willing to pay for a product due to perceived added value or quality.
Market Share
The percentage of total sales or revenue in an industry generated by a specific company, indicating its size and competitiveness in the market.
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