According to Cialdini,the More Exclusive the Offer,the More Valuable Your

question 64

Multiple Choice

According to Cialdini,the more exclusive the offer,the more valuable your audience may perceive it to be,is an example of ________.

• A)authority
• B)scarcity
• C)ability
• D)social proof
• E)consistency

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Definitions:

Collection Time

The average period a company takes to collect payments owed by its customers.

Lockbox Fee

A charge by banks for the service of collecting payments through a secured post office box and processing them for the account holder.

Money Market Securities

Short-term financial instruments, typically with high liquidity and very low risk, used by individuals and corporations to manage cash.

Average Daily Cost

The average cost incurred by a business or an individual on a daily basis.