The Audience from Whom You Want to Collect Survey Responses

question 25

True/False

The audience from whom you want to collect survey responses is a survey sample.

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Definitions:

Sophisticated

Characterized by refined taste, manners, or intellectual understanding, often through experience or education.

Trade-Oriented Sales Promotions

Sales tools used to support a company’s advertising and personal selling directed to wholesalers, distributors, or retailers. Also called trade promotions.

Advertising

The action of calling public attention to products, services, or events through paid announcements by an identified sponsor.

Retailers

Businesses that sell products or services directly to end consumers.