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To Ensure a Report Is Ethical,how Should Information Be Gathered

question 94

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To ensure a report is ethical,how should information be gathered?

Understand the role of environmental scanning in marketing strategy.
Identify major sociocultural changes affecting the market.
Understand the influence of demographics on consumer spending.
Recognize the significance of external factors on the marketing environment.

Definitions:

Perceived Cost

The subjective evaluation of the total cost of acquiring, using, or disposing of a product, including both monetary and non-monetary factors.

Identifying Sources

The act of determining the origins or provenances of information, data, or artifacts.

Establish Credibility

The act of proving oneself as trustworthy or believable in a particular field or context.

Office Of Customer Affairs

A department within an organization dedicated to addressing the concerns and feedback of customers.

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