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A general rule for managers to follow is to set the firm's capital structure such that:
Subliminal Level
A threshold of perception where stimuli are below the level of conscious awareness, yet can influence thoughts, feelings, or actions.
Visual System
The part of the central nervous system which gives organisms the ability to process visual detail, enabling the formation of images.
Neural Impulses
Electrical signals that travel along neurons, enabling communication within the brain and between the brain and the rest of the body.
Light Energy
The visible form of electromagnetic energy that is perceived by the human eye.
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