Examlex
The elements along the diagonal of the variance/covariance matrix are:
Attitude Change
The process in which an individual's feelings, beliefs, or behavioral intentions toward an object, person, or situation are modified.
Persuasive Message
A message intended to change the attitudes, beliefs, or behaviors of the receiver through argumentation or appeal.
Attention
The act of concentrating on a specific stimulus while ignoring other irrelevant information.
Cognitive Dissonance
A psychological phenomenon where an individual experiences discomfort from holding two or more conflicting beliefs, attitudes, or values.
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