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Marguerite is reviewing a project with projected sales of 1,500 units a year,a cash flow of $40 a unit and a three-year project life. The initial cost of the project is $95,000. The relevant discount rate is 15%. Marguerite has the option to abandon the project after one year at which time she feels she could sell the project for $60,000. At what level of sales should she be willing to abandon the project?
Crowdsourcing
The practice of obtaining information, ideas, or input into a task or project by enlisting the services of a large number of people, typically via the internet.
Creative Deviance
The act of intentionally deviating from norms to produce novel and useful ideas or products.
Idea Generation
The process of creating, developing, and communicating new thoughts or concepts.
Diffusion
The process through which new ideas, practices, or products spread within a society or from one society to another.
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