Ernie's Electrical Is Evaluating a Project Which Will Increase Sales

question 7

Multiple Choice

Ernie's Electrical is evaluating a project which will increase sales by $50,000 and costs by $30,000. The project will cost $150,000 and will be depreciated straight-line to a zero book value over the 10 year life of the project. The applicable tax rate is 34%. What is the operating cash flow for this project?

• A) $3,300
• B) $5,000
• C) $8,300
• D) $13,300
• E) $18,300

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Definitions:

Average Total Cost

This refers to the total cost of production divided by the number of units produced, representing the cost per unit.

Marginal Cost Curve

A graph that shows the relationship between the marginal cost of producing an additional unit of a good or service and the quantity produced.

Ceteris Paribus

A Latin phrase meaning "all other things being equal," used in economics to isolate the effect of one variable on another.

Profit-Maximizing

A strategy or point at which a firm reaches the maximum possible profit with its current resources and constraints.