Examlex
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Blog Mining
A research technique that uses automated tools to find and extract information on the web about a brand and then uses specialized software to analyze these large amounts of text-based data.
Automated Tools
Software or machines programmed to perform tasks without human intervention, often to increase efficiency and accuracy.
Text-Based Data
Information that is presented in the form of text, as opposed to images or other media, and can include numeric data as well as textual content.
fMRI
Functional Magnetic Resonance Imaging, a neuroimaging procedure that measures brain activity by detecting changes associated with blood flow.
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