What Is Organizational Culture? What Are the Key Elements of an Organizational

question 73

Essay

What is organizational culture? What are the key elements of an organizational culture? How do employees internalize a culture?

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Definitions:

Customer Service

A direct one-on-one interaction between a consumer and a representative of the company aimed at enhancing the customer's experience.

Relationship Marketing

A strategy designed to foster customer loyalty, interaction and long-term engagement, developing strong connections with customers by providing them with information directly suited to their needs and interests.

Customer Relationship Management

A strategy for managing an organization's interactions with current and future customers, utilizing data analysis about customers' history with a company to improve business relationships.

Customer Value

The perception of what a product or service is worth to a customer versus the possible alternatives, reflecting the benefits, costs, and utility they receive.