The Major Disadvantages of Expanding Internationally Is ________________

question 3

Multiple Choice

The major disadvantages of expanding internationally is ________________.

• A) Liability of foreignness
• B) Cultural compatibility
• C) Technology availability
• D) Knowledge complementarity

---

Definitions:

Brand Personification

The marketing strategy of giving human traits or characteristics to a brand, making it more relatable or appealing to consumers.

Human Attributes

Characteristics or qualities that are considered typical or inherent to humans, such as emotions or creativity.

Brand Animation

The process of bringing a brand to life through dynamic visual content, often involving video, motion graphics, and interactive elements to enhance brand recognition and engagement.

Brand Characterization

The process of defining and communicating a brand's distinctive personality and values to its audience.