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ChapterCase 8 Highlights the Corporate-Level Strategy of General Electric

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ChapterCase 8 highlights the corporate-level strategy of General Electric.As noted,CEO Jeffrey Immelt decided to refocus GE's portfolio of businesses and leverage the firm's core competencies in industrial engineering while pursuing future-growth industries.The two industries CEO Immelt had decided will provide strategic importance to the firm are ___________ and ____________.


Definitions:

Independent Variable

In an experiment, the variable that is manipulated or changed by the researcher to observe its effects on the dependent variable.

Manipulated

Altered, controlled, or handled skillfully, often with the implication of unfairness or deceit.

Optimism

A mental attitude characterized by hope and confidence in success and a positive future.

Placebo

A harmless pill, medicine, or procedure prescribed more for the psychological benefit to the patient than for any physiological effect.

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