If a Firm Wishes to Bridge the Gap Between Being

question 12

Multiple Choice

If a firm wishes to bridge the gap between being fully integrated ("make") and transacting in the marketplace ("buy") ,it can enter into a(n) _________ agreement which grants the right to an individual or group to use the firm's trademark and business processes to sell goods and services that carry the firm's brand name.

• A) Licensing
• B) Franchising
• C) Contracting
• D) Equity partnership

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Definitions:

Strategy Implementation

The process of putting a chosen strategy into action to achieve an organization's goals and objectives.

Mobilising Resources

The process of identifying, acquiring, and managing the resources needed to achieve specific objectives.

Evaluating Results

The process of analyzing the outcomes of actions or experiments to determine their effectiveness and the extent to which they met the intended objectives.

Industry Analysis

The review and evaluation of the current condition and future prospects of a particular industry sector.