The Disruptive Innovation of the Internet and the "Long Tail

question 55

Multiple Choice

The disruptive innovation of the Internet and the "long tail" phenomenon in the retail industry would be in which category for a SWOT matrix for Barnes & Noble?

• A) Risks
• B) Weaknesses
• C) Threats
• D) Opportunities

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Definitions:

Standard Operating Procedures

Detailed, written instructions designed to achieve uniformity of the performance of a specific function or operation within an organization.

Memorandums

Also known as memos, they are brief written messages used within an organization to communicate policies, procedures, or official business among employees.

External Audiences

Groups or individuals outside of an organization who are interested in or affected by its activities and communications.

Routine Requests

These are standard or regular inquiries or applications for information, services, or actions that follow established procedures.