The Disruptive Innovation of the Internet and the "Long Tail

question 55

Multiple Choice

The disruptive innovation of the Internet and the "long tail" phenomenon in the retail industry would be in which category for a SWOT matrix for Barnes & Noble?

• A) Risks
• B) Weaknesses
• C) Threats
• D) Opportunities

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Definitions:

Utility-Maximizing

The economic principle where individuals or entities choose to allocate their resources in a way that maximizes their satisfaction or utility.

Marginal Utility-To-Price Ratio

A measure of the additional satisfaction gained from consuming one more unit of a good or service relative to its cost.

Consumer Choice

The decision-making process by which individuals select and consume products or services to satisfy their desires and needs.

Highest Marginal

Referring to the highest additional cost or benefit gained from producing or consuming one extra unit of a good or service.