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In General,product Innovation Is More Strategically Important Than Process Innovation

question 46

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In general,product innovation is more strategically important than process innovation while a firm is in the growth stage of the industry life cycle.


Definitions:

Longitudinal Study

A research design that follows the same subjects over a period of time, often years or even decades, to observe changes or continuities.

Cross-Sectional Study

A study technique that examines information from either an entire population or a selected portion of it at a particular moment.

Big Five Trait

A reiteration of the Big Five model focusing on individual dimensions, indicating a person's location on the spectrum of each of the five major personality factors.

Agreeableness

A personality trait that reflects how cooperative, kind, and friendly an individual is towards others.

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