As Noted in Strategy Highlight 7

question 7

Multiple Choice

As noted in Strategy Highlight 7.1,_______________ has created part of the growth of the Apple iPhone due to the apps that are available to users.These apps increase the value of the iPhone and thus more people want to own an iPhone with apps.

• A) Ignoring the role of complements
• B) Apple's low-cost strategy
• C) The leveraging of network effects
• D) The targeting of "laggards"

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Definitions:

Exchange Relationships

Social interactions based on the principle of reciprocity, where support and resources are given and received with the expectation of equivalent returns.

Pragmatic Relationships

Connections between individuals that are based on practical or utilitarian considerations, rather than emotional or intrinsic values.

Sternberg's Triangular Theory

A psychological model that describes love in terms of three components: intimacy, passion, and commitment.

Companionate Love

A form of love characterized by deep affection, commitment, and intimacy, often found in long-standing relationships.