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The disruptive innovation of the Internet and the "long tail" phenomenon in the retail industry would be in which category for a SWOT matrix for Barnes & Noble?
Spring Break Travel Packages
Pre-arranged vacation deals offered to consumers, typically students, during the spring break holiday period, often to popular warm-weather destinations.
Key Benefits
The primary or most valuable advantages offered by a product, service, or strategy, often used in marketing to highlight unique selling propositions.
Problem-Solving Ability
The capacity to identify solutions for complex issues or challenges through analysis, creativity, or systematic approaches.
Advertising Campaign
A series of coordinated promotional efforts designed to achieve specific marketing objectives.
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