When a Firm Offers Products with Unique Features and Higher

question 58

Multiple Choice

When a firm offers products with unique features and higher value for customers than that of the competition,it is implementing a:

• A) Product-broad strategy.
• B) Differentiation strategy.
• C) Cost-leadership strategy.
• D) Product-focused strategy.

---

Definitions:

Egocentric Empathy

The limited ability to understand another's perspective, assuming others feel the same as oneself.

Role-Taking

The process of mentally assuming the perspective of another person to understand their thoughts, feelings, or behaviors.

Decentration

The cognitive ability to pull away from focusing on just one feature of an object in order to consider multiple features.

Prosocial Behavior

Behavior such as sharing, helping, caregiving, and showing compassion.