Measuring How a Customer Views a Firm Under the Balanced-Scorecard

question 61

Multiple Choice

Measuring how a customer views a firm under the balanced-scorecard framework is important because:

• A) Customer perspective is directly linked to firm revenues and profits.
• B) The customer viewpoint tells a firm much needed information about rivals.
• C) Surveying customers makes them feel important to the firm.
• D) It is a good indicator of future stock price.

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Definitions:

Sales Contract

A legal agreement between a buyer and a seller which outlines the terms and conditions of a sale of goods or services.

Damaged Goods

Items that are broken, defective, or impaired in such a way that they cannot perform their intended function.

Risk Of Loss

Refers to the accountability for the damage or loss of goods, typically determined by the terms of sale or agreement.

Seller

An individual or entity that offers a product or service for sale to a buyer.