A Drawback to Evaluating Competitive Advantage Under the Balanced-Scorecard Perspective

question 14

Multiple Choice

A drawback to evaluating competitive advantage under the balanced-scorecard perspective is:

• A) There is little guidance for management as to which metrics to use.
• B) The balanced scorecard concentrates too much on financial performance.
• C) It pays little attention to how customers view the company's products.
• D) The focus is on internal performance as opposed to external performance.

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Definitions:

Plasma Protein

Proteins found in blood plasma that perform many roles, including clotting, defense against disease, and transport of substances.

Osmosis

The spontaneous movement of solvent molecules through a semi-permeable membrane from a region of low solute concentration to a region of high solute concentration to equalize the concentrations on both sides of the membrane.

Water

A transparent, tasteless, odorless, and nearly colorless chemical substance that is the main constituent of Earth's hydrosphere and the fluids of all known living organisms.

Suspending Medium

A substance in which particles, cells, or molecules are dispersed without being dissolved, often used in scientific experiments and medical diagnostics.