If Sony and Microsoft Develop the Same Customer Knowledge Base

question 57

Multiple Choice

If Sony and Microsoft develop the same customer knowledge base and create gaming products that provide the same customer appeal as Nintendo then:

• A) Sony and Microsoft will have a VRIO resource.
• B) Nintendo will have a resource that is valuable but no longer rare.
• C) Nintendo will still have a VRIO resource.
• D) Nintendo will have a resource that is rare but no longer valuable.

---

Definitions:

Intelligent

Refers to the ability to learn, understand, and make judgments or have opinions that are based on reason.

Cognitive Dissonance

An individual’s psychological discomfort (dissonance) caused by two inconsistent thoughts.

Alcohol

An organic compound used in beverages and as a solvent, which can alter mood and behavior when consumed, potentially leading to dependence or abuse.

Stereotype Threat

The risk of confirming negative stereotypes about an individual's racial, ethnic, gender, or cultural group which can hinder performance.