Amazon Is Known for Superior IT Systems and Customer Service

question 61

Multiple Choice

Amazon is known for superior IT systems and customer service.UPS provides superior supply chain management services at low cost.Both Amazon and UPS have leveraged their _______________ which has led to competitive advantages for both firms.

• A) Mobility resources
• B) Core competencies
• C) Economic equity
• D) Core complements

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Definitions:

Market Penetration

A strategy aiming to increase sales of existing products or services within current markets, often by gaining a larger market share.

Evaluate Performance

The process of assessing the efficiency and effectiveness of actions or operations, typically involving comparison to established standards or benchmarks.

Marketing Planning Process

A series of steps businesses use to analyze marketing situations, set marketing objectives, develop marketing strategies, and outline the implementation and control of the marketing efforts.

Implementation Programs

Strategies deployed to put plans or projects into action within a business or organization.