Firm Resources Such as Intellectual Property and Brand Equity Are

question 63

Multiple Choice

Firm resources such as intellectual property and brand equity are important to a firm because:

• A) Having such resources allows for a firm to achieve competitive parity.
• B) Once created, maintaining such resources takes little managerial effort.
• C) They are intangible, costly to imitate and can lead to sustained competitive advantage(s).
• D) They are tangible and have a high degree of resource mobility.