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The Soft Drink Industry Has Been One of the Most

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The soft drink industry has been one of the most profitable industries for years.There are two key competitors,Coke and Pepsi,who compete on product innovation and lifestyle advertising.Additionally,barriers to entry are high and supplier power is weak.Michael Porter calls this industry:


Definitions:

Atoll

A curved to roughly circular reef that encloses a shallow, inner lagoon and low islands.

Continental Crust

The thick, granitic, and less dense part of the Earth's crust that forms the continents and continental shelves.

Mediterranean Sea

A sea connected to the Atlantic Ocean, surrounded by the Mediterranean region and almost completely enclosed by land, playing a crucial role in human history through trade and cultural exchange.

Persian Gulf

A marginal sea of the Indian Ocean situated between Iran and the Arabian Peninsula.

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