A Small-Scale Appliance Manufacturer Has Been Producing Goods for a Private

question 3

Multiple Choice

A small-scale appliance manufacturer has been producing goods for a private label company for 25 years.This manufacturer has no brand image,a small production facility,and scarce capital resources.The company has made several strategic attempts to increase market share and create a nationally branded appliance market presence.So far,it has been unsuccessful.Why is this most likely so?

• A) The appliance industry is not an attractive industry when it comes to existing firms.
• B) The company is limited by inter-group mobility barriers based on economies of scale and brand loyalty.
• C) The five forces analysis reflects that the appliance industry is very attractive.
• D) All of these.

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Definitions:

Robins

Small, common songbirds known for their reddish-orange breasts and melodious songs.

Build Nests

The behavior employed by certain animals, mainly birds and some mammals, to create a safe place for laying eggs or raising their young.

Body Fluids

Liquids originating from inside the body that play crucial roles in its functioning, such as blood, urine, and saliva.

Thirst

The sensation of needing or desiring to drink fluids.