Non-Price Competition Such as Today's Rivalry Between Coca-Cola and Pepsi

question 84

Multiple Choice

Non-price competition such as today's rivalry between Coca-Cola and Pepsi refers to:

• A) When one firm cuts prices to gain market share, the competition will do the same.
• B) When a firm is driving costs down in order to gain competitive advantages through lower prices.
• C) When a firm has no pricing power that leads to a competitive disadvantage.
• D) When a firm is offering unique products and services as opposed to competing on price.

Evaluate factors affecting the selection of specialty and department stores for new product distribution.

Recognize the goals and strategies of advertising for brick-and-mortar retailers.

Understand the roles and functions of intermediaries in marketing channels.

Comprehend the concept and components of supply chain management.