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Applying the five forces model to the airline and soft drink industries demonstrates all EXCEPT which of the following?
Par Value
A nominal value assigned to a security, such as a stock, which is stated in the corporate charter and often bears no relation to its market value.
Price-Earnings Ratio
A valuation metric for a company's current share price relative to its per-share earnings, indicating how much investors are willing to pay for each dollar of earnings.
Earnings Per Share
A financial metric that calculates the portion of a company's profit allocated to each outstanding share of common stock.
Market Price
The present cost at which a service or asset is available for purchase or sale.
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