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In the structure-conduct-performance model what are the industry characteristics that lead to low profitability?
Culture-Image
The perception and reputation of a brand or entity shaped by cultural elements and societal beliefs.
Culture-Identity
The connection and relationship between an individual’s or group's culture and their self-concept or sense of identity.
Brand's Identity
The collection of attributes and values that define how a brand presents itself to the market and distinguishes itself from competitors.
Brand's Image
represents the public perception or the set of beliefs held about a brand.
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