It Is Important to Separate Having a Customer-Oriented Mission from Listening

question 27

Multiple Choice

It is important to separate having a customer-oriented mission from listening to your customers.If Henry Ford had merely listened to his customers of 100 years ago what would he have done?

• A) He would have teamed up with the Wright brothers in making bicycles.
• B) He would have built more comfortable passenger cars for trains.
• C) He would have built a better horse and buggy.
• D) He would have invested in steam ships for riding the Ohio and Mississippi rivers.

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Definitions:

Sales Promotion

Short-term incentives to encourage the purchase or sale of a product or service.

Database Marketing

A form of direct marketing using databases of customers or potential customers to generate personalized communications to promote a product or service.

Integrated Marketing Communications

A strategic approach that aims to unify different marketing methods to promote a consistent message across all channels.

Direct Marketing

A type of advertising strategy that aims to deliver promotional messages directly to potential customers on an individual basis, rather than through a mass medium.