Microsoft Is Building Up Its Share of the Search Engine

question 84

Multiple Choice

Microsoft is building up its share of the search engine market by partnering with which firm?

• A) AltaVista
• B) Yahoo
• C) Google
• D) LinkExchange

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Definitions:

Divisional Segment Margin

A measure of the profitability of a specific division or segment within a company, usually calculated as the division's earnings before interest and taxes divided by its revenues.

Net Operating Income

A company's revenue minus its operating expenses, not including taxes and interest charges.

Common Fixed Expense

Costs that do not change with the level of production or sales within a certain range, and are shared across multiple departments or products.

Variable Costing

A costing method that includes only variable manufacturing costs - direct materials, direct labor, and variable manufacturing overhead - in the cost of goods sold.