Name Two Firms in One Industry That Have Taken Different

question 68

Essay

Name two firms in one industry that have taken different strategic positions.Briefly describe the difference in their approaches.

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Definitions:

Market Value Ethics

A principle that considers ethical actions in the marketplace as those that maximize the value for all stakeholders involved.

Utilitarianism

is an ethical theory that suggests the best action is the one that maximizes utility, usually defined as that which produces the greatest well-being of the greatest number of people.

Ethical Relativism

The belief that morality is relative to the norms of one's culture, meaning that what is considered moral in one society may be considered immoral in another.

Morality

Principles concerning the distinction between right and wrong or good and bad behavior.