Explain and Give an Example of How Firms Will Use

question 31

Essay

Explain and give an example of how firms will use the theory of bottom of the pyramid in the global economy.
Firms can find significant business opportunities serving the 4 billion people at the bottom of the pyramid.In the process,they can improve the living standard of the world's poorest.How can they do this? One example is Muhammad Yunus,who discovered a way to provide small loans (microcredit)to impoverished villagers in Bangladesh.These loans have allowed villagers to overcome their poverty.

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Definitions:

Message Shortness

The characteristic of conveying information in a brief and concise manner.

Audience Shock

A reaction from the audience that occurs when they are presented with unexpected, surprising, or shocking information or content.

Direct Approach

A communication method where the main point or important information is presented at the beginning.

Communicating Bad News

The delicate process of delivering unfavorable or disappointing information in a way that minimizes negative impact.