Centralized Decision Making in a Multinational Company (MNC)is More Likely

question 8

Multiple Choice

Centralized decision making in a multinational company (MNC) is more likely when:

• A) domestic competition increases and management wants a local subsidiary manager to have greater decision-making authority.
• B) the home office has more confidence in delegating to the local level and less to gain by making all the important decisions.
• C) there are important brand names or patent rights involved and a multinational company (MNC) wants to create as much protection as possible.
• D) a subsidiary has superior staff and resources that is likely to become increasingly skilled in manufacturing and marketing products at the local level over time.

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Definitions:

EEG

Electroencephalography, a noninvasive method to record electrical activity of the brain via electrodes placed on the scalp.

Motivational Research

A type of marketing research that attempts to understand consumers' underlying emotions and attitudes that drive purchasing behaviors.

Chemical Stimulation

The use of chemical agents to activate or inhibit specific physiological responses in living organisms.

Motivation Component

The elements that drive and direct behavior towards achieving personal goals or fulfilling needs.