The Decision-Making Control in Which Local Units Are Given Autonomy

question 3

Multiple Choice

The decision-making control in which local units are given autonomy is characteristic of a(n) _____.

• A) global area division structure
• B) international division structure
• C) global product division structure
• D) transnational network structure

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Definitions:

Brand Ambiguity

The uncertainty or confusion that consumers experience due to unclear brand messages or inconsistent brand image, which can affect brand perception negatively.

Brand Loyalty

The tendency of consumers to continuously purchase one brand's products over another's due to satisfaction with the brand.

Positioning

The process of establishing a brand or product in the mind of customers relative to competitors’ offerings.

Mental Image

A representation of sensory experiences created in the mind, not immediately present to the senses.