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International management must consider three general areas in strategy implementation.First,the multinational corporation must:
Intellectualization
A defense mechanism where reasoning is used to block confrontation with an unconscious conflict and its associated emotional stress.
Emotional Conflicts
Internal struggles that occur when a person experiences opposing emotions or desires, often leading to stress or psychological discomfort.
Repression
A psychological defense mechanism where unwanted or uncomfortable thoughts, feelings, or desires are pushed out of conscious awareness.
Unconscious Mind
A part of the mind that is inaccessible to the conscious mind but that affects behavior and emotions.
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