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The Implementation of a Marketing Strategy in International Areas Is

question 6

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The implementation of a marketing strategy in international areas is built around the well-known "four Ps" of marketing.These are:


Definitions:

New-Product Strategies

Approaches, methods, or plans developed by businesses to introduce and establish new products in the market successfully.

Product Deletion

The process of permanently removing a product from a company's offerings due to factors like poor sales, obsolescence, or strategic realignment.

Brand Extension

The practice of using an established brand name on a new product category, leveraging the brand's existing reputation and customer base.

Product Category

A broad classification that groups products based on common characteristics or needs.

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