Examlex
The implementation of a marketing strategy in international areas is built around the well-known "four Ps" of marketing.These are:
New-Product Strategies
Approaches, methods, or plans developed by businesses to introduce and establish new products in the market successfully.
Product Deletion
The process of permanently removing a product from a company's offerings due to factors like poor sales, obsolescence, or strategic realignment.
Brand Extension
The practice of using an established brand name on a new product category, leveraging the brand's existing reputation and customer base.
Product Category
A broad classification that groups products based on common characteristics or needs.
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