A(n)_____ Strategy Is Most Likely to Be Used When a Product

question 12

Multiple Choice

A(n) _____ strategy is most likely to be used when a product is regarded as a generic good and therefore does not have to be sold based on name brand or support service.

• A) economic imperative
• B) political imperative
• C) quality imperative
• D) administrative coordination

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Definitions:

Subscription Price

The price at which existing shareholders are allowed to buy additional shares of a company, usually at a discount.

Initial Public Offering (IPO)

The process by which a private company offers shares of stock to the public for the first time to raise capital.

Underwriter

A professional or company that assesses and accepts the risk of another party, often used in insurance and securities issuing.