When the Need for National Responsiveness Is Low and the Need

question 32

Multiple Choice

When the need for national responsiveness is low and the need for global integration is also low,which of the following strategies would be appropriate?

• A) Globalization strategy
• B) Transnational strategy
• C) International strategy
• D) Multi-domestic strategy

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Definitions:

Private-label Brands

Brands that are owned and sold by a retailer or distributor, not the manufacturer, often positioned as cost-effective alternatives to national brands.

Store Brands

Products that are manufactured or provided by a retailer under its own label, typically positioned as lower-cost alternatives to national brands.

Private-label Brands

Brands that are owned by a retailer or supplier but contracted out to another manufacturer to produce.

Co-branding

A marketing partnership between at least two different brands of goods or services, aiming to combine the market strength, brand awareness, positive associations, and cachet of two or more brands to compel consumers to pay a greater premium for them.