The Subcontracting or Contracting Out of Activities to External Organizations

question 54

Multiple Choice

The subcontracting or contracting out of activities to external organizations that had previously been performed by a firm is called _____.

• A) homesourcing
• B) insourcing
• C) offshoring
• D) outsourcing

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Definitions:

Media Selection

Media selection entails choosing the most effective communication channels or platforms to advertise or convey a particular message to a target audience.

Copy Development

involves creating and refining written content for advertising or marketing materials to engage and persuade the target audience.

Artwork

Visual material prepared for inclusion in printed materials, including drawings, photographs, or other forms of creative graphic design.

Full-Service Agency

An advertising agency that provides the most complete range of services, including marketing research, media selection, copy development, artwork, and production.