Examlex
Which one of the following statements is true?
Use Value
The usefulness of a good or service as determined by its ability to satisfy needs or wants, as opposed to its exchange value or price in the market.
Properly Positioned
describes when a product, service, or brand is effectively marketed to appeal to its target audience or market segment.
Brand Promise
A statement or commitment made by a brand to its customers, indicating what they can consistently expect from its products or services.
Social Purpose
The objective or intention of an organization to contribute positively to society or specific causes beyond financial gains.
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