Examlex
What are the main sources of consumer information?
Experimental Method
A research method involving the manipulation of variables to test hypotheses and determine cause-and-effect relationships in a controlled environment.
Psychometric Approach
A method in psychology focused on the measurement of mental functions, personality, and behavioural traits through standardized tests and assessments.
Representative Sample
A sample that accurately reflects the characteristics of the population from which it is drawn.
Survey
A method of gathering information from a sample of individuals, often used to collect data on opinions, behaviors, or characteristics.
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