What Are the Main Sources of Consumer Information

question 72

Short Answer

What are the main sources of consumer information?

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Definitions:

Markup

The amount added to the cost price of goods to cover overhead and profit; expressed as a percentage of the cost.

Selling Price

The amount of money a buyer pays to purchase an item from a seller.

Trade Advertising

Advertising directed towards professionals within a specific industry, as opposed to general consumers, to promote products or services.

Retail Advertising

Marketing efforts aimed at generating interest and sales among end consumers directly through various media channels.